By Caley Joy
Branding + Packaging

We worked with By Caley Joy to reimagine their branding and build a whole new packaging ecosystem for their growing line of lifestyle products from the ground up. Focussing on the botanical and natural beauty of each product’s unique ingredients with an ode to Prince Edward Island, custom illustrations and a gentle colour palette of earth tones make for a bespoke look and feel for each of the products in the line. Product packaging designs were developed for By Caley Joy’s candles, bath salts, bath milk, reed oil diffusers and more.