Lucy Maud Montgomery
150 Anniversary •
Brand Identity

Famed author Lucy Maud Montgomery is best known for her beloved Anne of Green Gables books set on beautiful Prince Edward Island. We were honoured to design the brand identity celebrating Montgomery’s 150th birthday celebrations that took place throughout 2024. Hand illustrations, strong graphical type and colour palette based on the natural beauty of Anne’s world set on P.E.I. makes for a whimsical brand ecosystem.