North York General Hospital
Bed Campaign

North York General Foundation invited us to think big and dream up ideas for their upcoming hospital bed fundraising campaign. The goal of the campaign is to raise enough funds to support replacing all of the hospital’s patient beds. The campaign was generously supported by campaign partner Pfaff Auto who also inspired the Porsche inspired race car hospital bed. Execution of the campaign appeared in print advertising, digital advertising, outdoor such as billboards and at fundraising events. #ItsNotJustABed