Thigh Society

Thigh Society is an inclusive women’s apparel brand with emphasis on body acceptance and women loving their thighs at any size. We were delighted to partner with our friends at Spodek & Co. to work together on a full brand refresh for Thigh Society. The end result includes an all new family of logos, colour palette (with a secondary neutral colour palette designed to represent a full range of skin tones), and typography styles. In addition there are a series of secondary brand items including monograms and other specialty graphics to make Thigh Society’s brand ecosystem extra custom and unique.